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Do you have the right "posture" in marketing your MLM biz opportunity? What exactly does that mean?
Let me use a football metaphor to illustrate what it means to have the right posture.
Barry Switzer was one of the most successful college football coaches of all time. After coaching the University of Oklahoma to several national titles, he also took the Dallas Cowboys to an NFL Superbowl and championship.
What you may not know about Barry is that at Oklahoma, he was probably known as a better recruiter than he was a coach. Most of the stars at OU were from Texas during Switzer's reign. He was known for getting some of the best players in the state of Texas to come to Oklahoma. How did he do that? He had the right posture.
Legend has it that Barry would tell a potential recruit, "If you come to OU, we will be playing on TV a lot, playing in major bowl games, and competing for national championships. If you don't come to OU, we will be on TV a lot, playing in major bowl games and competing for national championships!"
Note the posture he had? Switzer was telling the potential recruit that he knew his team would be a major force either way. That made many of the Texas stars want to work with Barry and his staff at OU!
Can you have that same or similar posture in your business recruiting efforts? You can if you have an unlimited number of folks to talk to. You don't want to be arrogant about it, but you should be able to let folks know that your team is going places. Do they want to watch from the sidelines, or come along for the ride? This should permeate your marketing materials, and everything you do to promote your biz.
You don't want dead weight either. Some of your team mates will turn out that way. We just keep looking for winners. Being consistent with your marketing will help you find them. You just have to have the right posture!
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